Cape Point Route Marketing Projects
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Cape Point Route online Marketing Solutions

Cape Point Route is a marketing organization which focuses on promoting the South Peninsula as a unified destination . More about us…

We offer an exciting Online Marketing Solution, including a full Website Page on, listing on the Cape Point Route Mobile App and PR where applicable through our Monthly Newsletter, Blog, Facebook and Twitter.

Included in our online marketing solution...

Medium Market Reach Includes
Website 158 000 unique visitors 8 images
Contact Details
Monthly Newsletter 17 000 subscribers Editorial
Blog 23 500 unique visitors Editorial
Facebook 2350 Fans Specials
Twitter 1 800 Followers News
Mobile App   Listing
Cost Per Annum (ex VAT) R1100
Once off set up fee (ex VAT) R250


The Cape Point Route website is unique in that it is 100% focused and dedicated to the South Peninsula of Cape Town including Cape Town, Hout Bay, Noordhoek, Masiphumelele, Ocean View, Kommetjie, Scarborough, Cape Point, Simon’s Town, Glencairn, Fish Hoek, Clovelly, Kalk Bay, St James and Muizenberg.

The Cape Point Route website, is user-friendly and comprehensive in the offerings of the South Peninsula under the following categories. Click on category to see sample feature page


  • Images x 8
  • Detailed description on what you offer
  • Rates
  • Facilities
  • Accreditations
  • Google Map link
  • Contact Details


Live availability: integrated with Nightsbridge…More info

Language Translations: German, Dutch, French, Spanish, Italian, Portuguese, Chinese, Russian

Other: Currency Converter, Guest Reviews, Area Information, Google Earth, Printer friendly page, Send to a friend.

Social Media: All information landing pages link to Cape Point Route's Facebook, Twitter, You Tube, Pinterest pages and reflect back to the blog.


This monthly newsletter is sent to an active database with whom Cape Point Route has interacted over the past 9 years.  Where applicable, you will be included in the editorial section. View CPR Newsletter Example

Target Market: 15 000 
Consumers: 9700
Media: 400
Tourism Industry: 2800
Corporate: 2100

Demographic Reach 
Local and Greater Cape Town: 29%
Domestic (South Africa): 49%
International: 22%

Optional Branded Advert: R500 ex vat including artwork and link to your web page

Branded Advert Examples


A blog is a mini web page made up of short, frequently update posts arranged chronologically like a journal and containing news and stories - based on the company's opinion, knowledge and expertise.  Consumers are turning to blogs to verify details on companies and products and blog posts have been shown to influence consumer buying behaviour.  CPR writes regular blogs on various themes & topics, we address seasonality, share new information or interesting news related to the area. Blog stories incorporate segments and snippets from our website advertisers (with links to the advertisers web page). Accumulation of detail based on a theme increases brand credibility, business expertise and as such drives consumers to the Cape Point Route website. In addition to the SEO benefits of blogging, statistics show that the purchase conversion rates are higher when a customer has been directed via a blog post.  All blog posts are shared on Facebook and Twitter with a hyperlink.   

View CPR Blog


Cape Point Route has an active Facebook page to interact  with  the people and businesses who LIKE Cape Point Route.  CPR shares all blog stories, posts regular status updates, uploads images of interesting and beautiful things and shares interesting links with fans and followers. This generates organic viewing as the stories, images and links are seen by more than the fans or followers  but also by their fans and followers. Relevant, news worthy or current and interesting posts are included as applicable to promote the area and your business.  CPR also engages in “conversations” and comments on other company Facebook  pages and blogs.

View CPR Facebook


Cape Point Route has a twitter account and uses this to connect with existing and new customers. Twitter forms an instantaneous "word of mouth" form of communication to share news, events, specials and current happenings in the area with Cape Point Route followers. Twitter caters for a Business to Business target market as well as direct consumers and interested parties. All tweets are area based and specific to happenings in the south peninsula. Blog posts, stories and specific promotions will always include a link back to the website, blog story or Facebook image albums.

View CPR Twitter


The power of online video cannot be ignored in today's market place so Cape Point  Route has created their own You Tube Channel to store video's relevant to the area and to specific businesses.  If you have your own video this can be incorporated on your website page as well as Cape Point Route's You Tube Channel. Interesting video clips of the region are also included on the channel to promote the destination.

View CPR YouTube


Pinterest is a useful tool that Cape Point Route has established to share images of our beautiful region and its attractions and activities.  Visual stimulation is key to driving sales and Cape Point Route has made it easier to access images of individual towns and activities in order to promote the destination. 

View CPR Pintrest


Cape Point Route Android App      Cape Point Route iPhone App

A mobile application (or mobile app) is a software application designed to run on smartphones, tablet computers and other mobile devices. The Cape Point Route App will be free to persons who download it to a target device, such as an iPhone, BlackBerry,Android phone or Windows Phone. The CPR App will include businesses which subscribe to

More Info...

Your APP Listing will include:
Name, 10 Words, 1 Image, Contact Details etc...

Upgrade your Listing as follows:

Standard - R750 ex VAT per annum
Includes: Name, 50 Words, 2 Image, Contact Details

Premium- R5000 ex VAT per annum
Includes: Name, 100 Words, 4 Image, Contact Details, In - App Branding


Complete the online booking/renewal form
To link to the application form, Click here. Please note that if you wish to advertise more than one product on Cape Point Route, you need to complete a separate application form for each.

We contact you
We'll be in touch with you as soon as possible to confirm your application, advise you of listing availability (there are waiting lists for some areas).

Application approved
Congratulations! If your application has been approved - you become an official member of Cape Point Route. We will send a request for specific documentation, images and details.

You send us your material
Send all your material via email to

We create your feature page
We will compile your supplied material into a feature page under the relevant category.

You review and approve your feature page
We will make as many changes as you require to ensure that you are satisfied with your feature.

Invoice and payment
When your website site is ready we'll notify you via email and send through an invoice.

Your website is published
When payment and the deposit slip have been received, your feature will go live on Cape Point Route and you'll be ready for business!

Link to Cape Point Route Website
You will receive details to link your website to Cape Point Route, either do it yourself or ask your webmaster for help.

Join the Social Media Revolution
Like Cape Point Route on Facebook, Follow us on Twitter or Pinterest and subscribe to the CPR You Tube Channel.

Cape Point Route Accreditation
You will receive the Cape Point Route Membership logo to add to your website.


  • Full payment is required in advance for your page to be featured
  • No commission applies for enquiries received by you directly from the client through your featured page.
  • Commission applies should the enquiry be received by the Cape Pont Route Central Reservations…More info Below

View Full Terms & Conditions


Cape Point Route also receives general enquiries from visitors to the site who require a personal planner to assist with planning their holiday.

Benefits of this service

  • We have a dedicated and experienced reservations team with a full knowledge of the property and area.
  • Cape Point Route has been established since 2004 and has built a reputation for professionalism and quality of service.
  • We accept payment from our customers by credit card and absorb the bank charges in our commission.
  • We have an extensive database of existing customers who regularly book through us.

Service we provide

  • Client/Property matching to suit needs and budget
  • Liaise with client on all matters re enquiry/booking
  • Invoice client and receive payment on your behalf
  • Follow up with client after booking for full review

View Terms and conditions


Complete the below form to join the Cape Point Route Marketing Solution at an annual cost of R1100 ex VAT plus a once off fee of R250 for new members.

I have read and understand the Advertiser Terms & Conditions


Check AvailabilityMap Search Top 10 ExperiencesUseful InformationContact UsMeet The TeamBlogAdvertiseTerms & Conditions
Accommodation and Activities on the Cape Point Route
Kite Surfing
Hout Bay Accommodation
Noordhoek Accommodation
Kommetjie Accommodation
Scarborough Accommodation
Simon's Town Accommodation
Glencairn Accommodation
Fish Hoek Accommodation
Clovelly Accommodation
Kalk Bay Accommodation
St. James Accommodation
Muizenberg Accommodation
Cape Point Accommodation
Tented Camp Accommodation
Cape Town
Hout Bay
Chapman's Peak Drive
Cape of Good Hope
Simon's Town
Fish Hoek
Kalk Bay
St. James
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