The Cape Point Route will be attending Indaba for the 8th consecutive year to promote our unique destination and would like to invite you to join us in this valuable collective marketing project…
Indaba, South Africa’s largest Tourism Trade Show, takes place annually at the International Convention Center in Durban.
With an estimated 4000 participants and 1800 international delegates, this is not only a South African show-case of tourism products, but a powerful tool for those who wish to share in the prosperity of the Tourism and Hospitality Industry.
STAND Location: Cape Point Route has booked 9m² of exhibition space together with Dirty Boots in the main ICC (International Convention Centre). Stand Number: CCGOO4
Branding: The stand will visually promote the destination with striking banners of the area.
Layout: The stand will include a meeting space with storage cubicles.
You attend and represent your product at Indaba as a Roving Exhibitor.
Includes
• Rotational meeting time on the stand
• Storage space on the stand
• Product Representation with scheduled appointents made by CPR
• Brochures displayed on stand
• Product details included on unique flash drives
• Included in themed packages with individual rates
• Included in prizes for Wine Function
• Database of delagates attending Indaba
• Database of delegates who visited the stand
• List of contacts who were particularly interested in your product
PRODUCT REPRESENTATION - R4450
Cape Point Route represents your product at Indaba
Includes
• Pre Indaba site inspection
• A representative at Indaba with knowledge of your product
• Representation with scheduled appointents made by CPR
• Product details included on flash drives
• Brochures displayed on stand
• Included in prizes for Wine Function
• Database of delegates who visited the stand
• List of contact who were particularly interested in your product
BENEFITS Co-ordination: Free to focus on your business while we make all the arrangements including accommodation options. Cost effective: Cheaper to participate as a group Appointments: CPR will make targeted appointments to promote area and relevant products to the delegate
Visibility: Greater impact as a group representing products within the destination. Database: Collection of valuable contacts made on the stand Information: Professionally compiled powerpoint presentation on flash drive will be distributed to delegates and will include individual participant details. Packages: Included in themed packages with indvidual rates Promotion: Co-ordination of Wine function attended by delegates and media in hope of winning a prize on the Cape Point Route. Networking: Sharing business opportunities with fellow participants before, during and after Indaba.
Participants stand to gain the following:
• An extensive database of the local and international tourism industry
• Insight into the quality and quantity of South African products
• Experience with regards to marketing initiatives and methods
• Exposure with regards to networking with products similar to one’s own.
Experience the industry first hand
• International tourism product buyers, international and domestic tour operators, journalists and consular generals visit this show to compile packages for 2012/2013 and to search for new and exciting products.
• Exhibitors and buyers work on prior appointments. Everyone on the stand will benefit from these appointments.
• The buyers are very specific in their search for new products - anything from B&B to hotels, restaurants, tours, activities to attractions.
“Our layout, decor and feel of the Stand was stunning, it was bright and the orange was the perfect colour to use. The branding was good, the brochure stands were great and of course all the marketing materiel that Cape Point Route organised was young vibrant and represented exactly what the Peninsula is all about.” Lauren Kotoglu, Whale View Manor
“Thanks to all at Cape Point Route for the tireless effort in arranging yet another successful Indaba 2009.” Hazel Nason, Noordhoek Farm Village
“Thank you for the training and good support! I hope to attend another Indaba next year.” Inno Matema, Baboon Matters
“Great Advice & preparation during pre Indaba meetings” Brenda Filmalter - Cape SunTrek Tours
“Enables participants to market themselves on a powerful platform” Debbie Smuts - Grosvenor Guest House
“Feel part of a group - orange t-shirts make it very effective” Candice Roberts - Tarragona Lodge
"The additional benefits are many networking opportunities with other businesses in the Southern Peninsula. As a group, we have also been able to attend Indaba annually and here we have had tremendous support from a marketing perspective” Erica Vink, Cape Suntrek Tours
